Web & marketing insights for business owners
Plain-English takes on the tech and marketing news that actually matters to your business.
Can an AI bot actually buy from your website?
Ever wonder what happens when a customer tells ChatGPT or Google to book an appointment on your site?
Google AI ads just expanded to 10 new countries
Searching on Google feels less like typing random keywords and more like chatting with an assistant lately—and Google is updating how ads work to match.
Managing four different Google accounts is eating your day
If you run a local business, you already know the routine: log into your Google Business Profile to answer a review, hop into Google Ads to see your budget, and then open another …
Google just changed how your ad budget gets spent
If you run Google Ads for your business, you know the frustration of watching your daily budget bleed into random mobile apps and low-converting banner spots.
Juggling your apps manually is costing you valuable business hours
Running a business usually means having twenty tabs open just to keep marketing, bookkeeping, and customer follow-ups in sync.
Google just changed how you track visual search traffic
Ever snapped a picture of something you liked on your phone just to find where to buy it? Millions of shoppers do that every day using Google Lens and Circle to Search.
Google’s cleaning house again
If your search traffic feels a little wobbly this week, you're not imagining things.
Google Analytics Introduces Hostname Allowlists to Stop Referral Spam
Referral spam has long been a quiet nuisance for digital reporting, skewing session counts and distorting conversion rates.
Why Page Load Speed Affects Both Google Rankings and Whether Visitors Stay
If your website takes more than a couple of seconds to load, most visitors aren't waiting around—they're heading straight to a competitor.
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