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Web & marketing insights for business owners
Plain-English takes on the tech and marketing news that actually matters to your business.
Digital Marketing
Google Analytics Introduces Hostname Allowlists to Stop Referral Spam
Referral spam has long been a quiet nuisance for digital reporting, skewing session counts and distorting conversion rates.
Why Page Load Speed Affects Both Google Rankings and Whether Visitors Stay
If your website takes more than a couple of seconds to load, most visitors aren't waiting around—they're heading straight to a competitor.
SEO
Everyone's chasing AI search now
It seems like every business owner wants to know how to get cited inside ChatGPT or Gemini right now, and the numbers back that up.
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